Thoughts on LLMs, AI infrastructure, GEO research, behavioral economics, and the future of search.
AI is brilliant at working with risk and known unknowns -- but cannot access the unknown unknowns where genuine novelty lives. That boundary isn't arbitrary. It's structural.
LLMs answer questions literally. Humans answer them contextually. The gap between those two things is what PAE was built to close.
The studies claiming AI causes cognitive decline are measuring the wrong thing. What looks like loss is actually redistribution -- the same pattern we've seen with every major cognitive tool in history.